A core business at JLL line was repositioned to better align to client needs. This included a renaming and the development of a sub-brand that expressed the key components of the business line: sustainability, people, and technology. Leading creative development working closely with the marketing, communications and business leads on the project, we created a design system as well as digital assets for launch. The Future of Work campaign (shown) was the first campaign that used the new brand externally. This was a global effort. We created a playbook to ensure the communications and design elements were used consistently.